About us

Our story

Australian Solar Group was formed in 2010 to research how best to reduce the capital cost of large scale solar farms (solar power stations) and to find innovative ways to both kickstart and accelerate the uptake of solar.

Our projects

We are a boutique developer that works on a small number of very targeted projects at one time. 

At Australian Solar Group, we have a unique and tailored approach to each project we develop.

Playing either an initial early development role or a more long-term role, managing the project all the way to practical completion by the selected construction contractor.  

We have an innovative approach to structuring power purchase agreements, considering:

  • Hybrid agreements with multiple off-takers

  • Asset and service branding for off-takers

  • Working with emerging sector off-takers, such as smaller retailers, communities and complementing virtual power station operators; and

  • Traditional energy retailers.

We are manufacturer-agnostic, partnering with prominent tier-one suppliers for industry-leading solar panels, inverters and mounting/tracking systems. 

Our team

Adrian Critchlow

Founder and CEO

Adrian is an experienced technology entrepreneur and investor who has started and built several extremely successful companies including ActiveHotels.com (which became Booking.com) Europe’s largest online hotel booking website, sold in 2004 after four years, delivering a 16 fold return to investors. Adrian was then founder of AlertMe.com in 2006, a home energy monitoring system and leading technology innovator in cloud based Smart Home Services. He sold to Centrica PLC in 2009 on moving to Australia. Adrian has angel investments in 12 technology companies, was a shareholder and board member of ASX listed Eastern Iron Limited and during his tenure encouraged them to use clean energy for both the future mine site and transport needs. In 2010 Adrian co-founded Australian Solar Group to help drive the expansion of large- scale solar projects in Australia.

Dave Holland

Co Founder

Dave is an experienced CEO and company director with more than 30 years in technology and energy fields working with small and large corporations. Dave has provided business strategy and governance consulting as well as strategic advice and lobbying services to companies wanting to do business or communicate with governments. Over the last decade Dave has secured more than $150 million in government grants for solar projects and R&D projects, and assisted in securing major funding (> $100M) for proposed projects in the renewable energy sector, particularly solar and geothermal.

Dave has spent the last 10 years focused on growing the renewable energy sector in Australia and overseas. He was managing director of Solar Systems, spent several years as deputy chairman of industry peak body Renewable Energy Generators Australia (REGA) and is currently on the advisory board of the University of Adelaide’s Centre for Energy Technology.

Ivy Huang

Community Relations

Ivy is a dedicated advocate for renewable energy and a champion for women's empowerment in traditionally male-dominated industries, with international experience in Engineering, Procurement and Construction Management, and resource mining. As the Head of Community Relations at Australian Solar Group, Ivy tackles initiatives that not only promote the adoption of sustainable energy solutions but foster meaningful community engagement, benefiting everyone involved. Ivy's passion extends to her role as co-founder of Gippsland Women in New Energy, where she actively supports and promotes the significant contributions of women in driving the transition towards a cleaner and more equitable energy future.